Toolkit

I Like Museums is a regional marketing initiative promoting all museums in the North East with the ultimate aim of encouraging more people to visit them.

I Like Museums Toolkit
The toolkit is a suite of logos for all museums in the region to use on your own promotional materials. It is essentially a simple and cost-effective way of all museums working together to cross-promote what each museum has to offer. Click here to download the tookit PDF.

I Like Museums logo suite
The I Like Museums brand is available for you to use on your own marketing materials and website. A variety of popular I Like… themes are available as logos so that you can tailor the branding to suit your museum and what it has to offer. The logos available for you to use include:

• I like museums… (black on white / white on black / colour)
I like heritage…
• I like doing things as a family… (landscape /stacked)
I like free stuff…
I like having fun…

To request a different I Like… logo contact communications@twmuseums.org.uk
 
When you use the I Like... logos please also remember to use the I Like Museums web address (www.ilikemuseums.com) to drive people back to this site.
 
Examples of how to use the logos
• On your seasonal museum leaflet with the I Like Museums website address (Click here for an example)
• On flyers or posters for events that form part of regional projects
• On your website – linking to the I Like Museums website (Click here for an example)
• On social media sites e.g. Facebook / Myspace / Twitter for your venue
• On stickers, balloons or promotional giveaways (Click here for an example)
• Carry a link to the website from time
 
Website
This website is aimed at anyone with an interest in museums. There is also an I Like Museums Twitter page and a Facebook page.

The website is used to promote regional involvement in national initiatives and projects featuring multiple regional museums. To get involved with future regional marketing campaigns contact communications@twmuseums.org.uk or look out for information in the Renaissance North East e-bulletin.
 
Using the website
This is an excellent resource for promoting your events and exhibitions to an audience who is interested in the region’s museums. It is essential that all museums update the site to keep information fresh and up to date so visitors will continue to use it. Please ensure you regularly do the following:

• Keep your museum information and contact detailsup to date. To make changes email communications@twmuseums.org.uk
• Create a trail or rate other people’s trails
• Link to the I Like Museums website from your ownwebsite
• Add your events and exhibitions to the website freeof charge and as regularly as you like:
                 • Simply log on to www.ilikemuseums.com/events/cms
                             username: ilikemuseums
                             password: events
                 • Click on ‘events manager’ on right the hand side of the page
                 • Click ‘add new event’
                 • Type in event details. 
                 • Click Save